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To Be or Not to Be Online?
That is the question. Considering the exponential growth of the Internet the question should not be whether a business should have a website or not, the question needs to be how soon should a business get a website.
A website these days is as much an integral part of your day-to-day business as the telephone on your desk. Just as you will miss a great part of your business without your telephone you are missing great business growth opportunities by not having a website for your business.
Your business needs a great website design, there’s lots of good reasons why. Here are just a few.
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Do business and make money in your sleep!
Online business without boundaries A lot of business owners and those considering starting a business miss an important aspect of trading in today’s digital world. Even if you are providing a local service you should dismiss the possibility of customers...
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Put your glossy brochure on every computer cheaply
Digital Marketing is by far the most cost effective way of marketing and attracting new customers. Having a website is equivalent to having a glossy brochure delivered to every computer in the world. Any business could have a huge benefit...
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Recruit the right staff through your website
Whether you are looking for talent or posting job opportunities with your company, your website is a great recruiting tool for building your business. You can overcome the limitations imposed by recruitment services and devote sufficient space to information about...
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Give the people what they want
Assume people are busy and don’t like to wait for information. As they flit, like butterflies, around the internet garden, they have a vague idea of their specific needs. It is important not only that that your web site, like...
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For people that search, will YOU be found?
Whilst there may be uncertainty about precise numbers, more and more people are online. Of those a large proportion consider online research as ‘important’ in their purchasing decisions. So, it is becoming increasingly important for business to ensure they are...
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Cut business costs for bricks and mortar
Imagine if the world’s largest online retailer, Amazon, was a physical shop. It would be very unlikely that it would enjoy such a dominant position if the business had to maintain actual buildings in every High Street and shopping mall....
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Use your site to improve Customer Service
People are different, if they are looking for a product or service that you can provide, they want to know if it suits their particular circumstance. By providing answers to frequently asked questions on your website, you are demonstrating a...
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Reach out to new markets, new fans, new partners
You could employ a whole picnic basket of sandwich boards and the most wise and witty street team, there will always be a limit to the amount of people you can make contact with by pounding the streets of your...
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On the internet, size doesn’t matter!
For small and medium-sized organisations, the great thing about the internet is that it levels the playing field when it comes to competing with the big boys. Often, you have one shot at making a good first impression. With a...
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Why you need a Website
Even if you’re not planning to sell online, a well crafted website is essential for any business or service. Even if your business is small and sells products or services you don’t think can be sold online, you should have...
by Sid Edwards
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