Give the people what they want

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Give the people what they want
May 2, 2013 10 reasons to be online Sid Edwards

Assume people are busy and don’t like to wait for information. As they flit, like butterflies, around the internet garden, they have a vague idea of their specific needs. It is important not only that that your web site, like a brightly coloured flower, catches their eye but also that it provides instant gratification. Give

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For people that search, will YOU be found?
April 22, 2013 10 reasons to be online Sid Edwards

Whilst there may be uncertainty about precise numbers, more and more people are online. Of those a large proportion consider online research as ‘important’ in their purchasing decisions. So, it is becoming increasingly important for business to ensure they are one of the options customers can click when scrolling through search results. For both general

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Cut business costs for bricks and mortar
April 18, 2013 10 reasons to be online Sid Edwards

Imagine if the world’s largest online retailer, Amazon, was a physical shop. It would be very unlikely that it would enjoy such a dominant position if the business had to maintain actual buildings in every High Street and shopping mall. Why pay expensive rent, overhead, electric bills, and all the other costs that go along

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Use your site to improve Customer Service
April 9, 2013 10 reasons to be online Sid Edwards

People are different, if they are looking for a product or service that you can provide, they want to know if it suits their particular circumstance. By providing answers to frequently asked questions on your website, you are demonstrating a customer focus, immediately engaging with them and are one step closer to making direct contact.

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Reach out to new markets, new fans, new partners
April 5, 2013 10 reasons to be online Sid Edwards

You could employ a whole picnic basket of sandwich boards and the most wise and witty street team, there will always be a limit to the amount of people you can make contact with by pounding the streets of your locality. While there is a lot of value in making face-to-face contact, being successful in

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On the internet, size doesn’t matter!
March 23, 2013 10 reasons to be online Sid Edwards

For small and medium-sized organisations, the great thing about the internet is that it levels the playing field when it comes to competing with the big boys. Often, you have one shot at making a good first impression. With a well-designed site, your little operation can project the image and professionalism of a much larger

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Why you need a Website
March 23, 2013 10 reasons to be online Sid Edwards

Even if you’re not planning to sell online, a well crafted website is essential for any business or service. Even if your business is small and sells products or services you don’t think can be sold online, you should have a website. Full stop. No question. Without a doubt. Today, an increasingly large portion of

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