To Be Online or Not to Be Online?
That is the question. Considering the exponential growth of the Internet the question should not be whether a business should have a website or not, the question needs to be how soon should a business get a website.
A website these days is as much an integral part of your day-to-day business as the telephone on your desk. Just as you will miss a great part of your business without your telephone you are missing great business growth opportunities by not having a website for your business.
Your business needs a great website design, there’s lots of good reasons why. Here are just a few.
Online business without boundaries A lot of business owners and those considering starting a business miss an important aspect of trading in today’s digital world. Even if you are providing a local service you should dismiss the possibility of customers coming from further afield than you can travel in your van or whatever. Take for …
Digital Marketing is by far the most cost effective way of marketing and attracting new customers. Having a website is equivalent to having a glossy brochure delivered to every computer in the world. Any business could have a huge benefit if there is correct digital marketing. Digital marketing is a lot like traditional marketing, it …
Put your glossy brochure on every computer cheaply Read More »
Whether you are looking for talent or posting job opportunities with your company, your website is a great recruiting tool for building your business. You can overcome the limitations imposed by recruitment services and devote sufficient space to information about vacancies. You can include a description of your company, its values and the culture from …
Assume people are busy and don’t like to wait for information. As they flit, like butterflies, around the internet garden, they have a vague idea of their specific needs. It is important not only that that your web site, like a brightly coloured flower, catches their eye but also that it provides instant gratification. Give …
Whilst there may be uncertainty about precise numbers, more and more people are online. Of those a large proportion consider online research as ‘important’ in their purchasing decisions. So, it is becoming increasingly important for business to ensure they are one of the options customers can click when scrolling through search results. For both general …
Imagine if the world’s largest online retailer, Amazon, was a physical shop. It would be very unlikely that it would enjoy such a dominant position if the business had to maintain actual buildings in every High Street and shopping mall. Why pay expensive rent, overhead, electric bills, and all the other costs that go along …
People are different, if they are looking for a product or service that you can provide, they want to know if it suits their particular circumstance. By providing answers to frequently asked questions on your website, you are demonstrating a customer focus, immediately engaging with them and are one step closer to making direct contact. …
You could employ a whole picnic basket of sandwich boards and the most wise and witty street team, there will always be a limit to the amount of people you can make contact with by pounding the streets of your locality. While there is a lot of value in making face-to-face contact, being successful in …
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For small and medium-sized organisations, the great thing about the internet is that it levels the playing field when it comes to competing with the big boys. Often, you have one shot at making a good first impression. With a well-designed site, your little operation can project the image and professionalism of a much larger …
Even if you’re not planning to sell online, a well crafted website is essential for any business or service. Even if your business is small and sells products or services you don’t think can be sold online, you should have a website. Full stop. No question. Without a doubt. Today, an increasingly large portion of …
