TUZONGO Web Design
Web Design • Beauty is in simplicity
There are a number of good reasons why as a business owner you should seriously consider hiring a professional to create your website. I won’t go into them here but instead highlight a customer focused approach that the professional will have and that you should adopt if you’re building your own website. In this post you will learn how to design your website for the benefit of your customers first and as a result of doing that well, gain rewards for your business.
Shortcuts
Lets say you’ve come up with a fabulous business idea that stems from your experience and skills. You’ve already gone through the hard work of setting it up from scratch and can consider it as a prize possession. You’ve seen the need to build a website and intend to save money by building it yourself. Like anything else that you own, you may want it to reflect your personality. But rather than concentrate on telling visitors the story of your journey into business and choosing your favourite colours, be mindful of what potential customers want. Put yourself in the shoes of an ideal customer seeking a service like yours or a product you sell. Consider what they will be looking to see when they visit your site for the first time that will compel them to buy from you instead of another business. The visitor will take just a few seconds to make the decision whether to stay and browse or click Back!
So lets concentrate on your home page. In particular the top section ‘before the scroll’. Like a newspaper which is often displayed to customers folded so that only the top half of the front page is visible, editors will place items ‘above the fold’ that will entice people to buy the paper.
These are some things to be borne in mind when laying out your customer focused website. Keep things under review by monitoring analytics, listening to customer feedback and the level of business and enquiries. No two businesses are the same, so its up to you to take a view on what will work best. With some experimentation and a focus on the customer’s experience, you can achieve positive results.
If you are building your own website and looking for ways to make your home page compelling for your customers, contact me for a chat. [actnow][/actnow]
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